Techno Producer
Field: Music Industry
Client: As Within / So Without
Year: 2024
Brand Identity
Logo Design
Art Direction
Illustration
The artist, known as "As Within, So Without," is a rising name in the techno music scene. The name reflects the concept of inner harmony and the external expression of one's true self, suggesting that what one experiences internally is mirrored in the external world. His music, infused with African influences, blends rhythmic complexity with electronic beats, creating a unique soundscape that resonates with both afro and techno elements.
Summary
This project involved developing a comprehensive brand identity for a new music brand. The client, an emerging music producer, sought a distinctive logo and supporting materials to represent his unique style and core beliefs. As a fresh face in the music industry, he needed a logo that would not only capture the essence of his artistic vision but also resonate with his target audience. The challenge was to create a visual identity that reflected his personal style and musical ethos while providing a strong foundation for his brand's presence in the competitive music market.
Challenge
A key challenge was developing a clear brief to fully grasp the artist’s vision. The project involved blending the theme of "As Within, So Without" with African influences from the artist’s techno music style. We aimed to create a logo that captured these elements while being versatile for both digital and print materials. Balancing these diverse influences and ensuring the logo’s effectiveness across various formats required meticulous design work. Additionally, it was crucial to ensure that the logo would remain distinctive and impactful in different applications, from web platforms to physical merchandise.
Solutions
To tackle the project effectively, we immersed ourselves in the artist's music, listening extensively to grasp his unique style and vision. This deep engagement allowed us to better understand the nuances of his work and translate them into our design. We conducted research to gain insight into the concept, which guided us in reimagining the concept that fitted the artist’s musical and cultural influences. We developed multiple design proposals, each exploring different ways to integrate these elements. This iterative approach helped us refine our ideas and select a final design that truly captured the essence of the artist's identity and the project's requirements.
