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A quiet transition, a difficult decision, and the path that brought us closer to the work we truly wanted to do It feels like we only blinked, and somehow we are already halfway through the year. Three years ago, after the pandemic completely changed the direction of the book publishing company we had built together, Raluca Cristea and I found ourselves trying to bring it back to life. It was not the first time we had to change direction. Back in 2018, after a difficult setba

When I first started exploring the world of branding, I quickly realized how powerful a well-crafted mascot can be. A mascot is more than just a cute character or a fun logo - it’s a living, breathing ambassador for your brand. It tells your story, connects emotionally with your audience, and makes your business memorable. Today, I want to share insights on creating unique custom brand mascots that truly stand out, and how brand mascot creation services can help you achieve

When it comes to creating a brand that truly stands out, a mascot can be your secret weapon. I’ve seen firsthand how a well-crafted mascot can breathe life into a brand, making it approachable, memorable, and instantly recognizable. Today, I want to walk you through the essentials of mastering custom brand mascot design, sharing insights and practical tips that can help your business or startup connect with your audience on a whole new level. Why a Brand Mascot Matters More T